''You have to spend your life in a difficult way''

Jorge

Vilanova Fernández

I live in Valencia, but I grew up in a small town on the outskirts. Always in the field and nature. I am 31 years old and I have always enjoyed sports. Football, cycling, hiking and for some years, running. Running through the mountains is my passion, it is the moment where I have no worries or problems, where I only think about going further and harder.

//// Why did you start running - what was your motivation?

Being able to practice a sport quickly, without the need for investment, was the first thing that got me to practice running. 

//// Do you remember your first race? How was your feeling when you finished?

I remember my first trailrunnig race. It was not very hard, but I trained it very badly. I had bad feelings all the time and ended up shattered, but I had never felt better! I discovered what my personal goal was going to be for many years to come. 

//// What is the one run you'll never forget, and why?

My first mountain marathon. that day it was pouring rain and with subzero temperatures all the time, but I enjoyed it as a small child " 

//// Why are you a 361° ambassador? What motivates you to go beyond expectations?

"I believe that overcoming and effort go hand in hand. Having a brand that seeks to improve expectations is a brand that represents me and with which I share values" 

INSTAGRAM

@jorgevilanova