When RUNLOVERS and 361° got together for this project we talked about ideas on how we could celebrate the unique motivations every single person has with running. During those talks Sandro showed his reverse 'Do More' tattoo and explained how it reminds him every day, to be better than yesterday. Not necessarily becoming a faster runner or going longer. No, for him it is a motivation to be a better person, including the runner inside Sandro.
Together we will present more stories that celebrate the motivations of athletes and everyday runners, about how ordinary people get to do extraordinary things. We celebrate the spirit of Do More with a capsule collection, consisting of running gear including the shoes you'll find if you scroll down.