"No pain, no glory!"

Birgit Kocher

Head of Social Media Communication

My name is Birgit and some call me a ""Wüde Henn"" (meaning word for word crazy chicken). I'm 29 years old and write a blog about (ultra- / trail-) running, mountaineering and everything in between. My blog is also about fitness of all kinds, competitions and why a sandwich on the top tastes better than at home. Speaking of home: I love Salzburg. I grew up there and for me it's the perfect mix of nature and city. My new residence is - out of love - in the Upper Austrian Salzkammergut, surrounded by mountains and lakes (so I call it my paradise)

The root of my love for trail running is buried in the heart of Salzburg. My mum comes from a small mountain farm, was host on a hikers hut and loves the Austrian mountains.

My dad grew up at the foot of Untersberg and always tells me that on some days he ran up and down Untersberg up to five times in a row (there may be some mountaineering magic in his words, nobody knows). The two of them found each other at some point, the ""result"" is now 29 years old and not so easy to keep in check.

//// Why did you start running - what was your motivation?

At first running was not a big thing for me. I just ran 5 km to be fit. But somehow running became my favourite sports. I can do it wherever I am: in a city, on the mountains or (if necessary) on a treadmill. 

//// Do you remember your first race? How was your feeling when you finished?

My first race was the Salzburg half marathon and I was suuuper excited. I couldn't sleep, eat or do anything 2 days before the race. My big goal was to hit the 2 hours and I did: 1:59:37 Since this race I run on a daily base. There were just a few non-running-times because of injuries. 

//// What is the one run you'll never forget, and why?

Finishing the Ultramarathon in Zermatt in 2016 was amazing. We started in the valley and it was warm. The finish line was 3100 meters above the sea with +/- 0 degrees. 

//// Why are you a 361° ambassador? What motivates you to go beyond expectations?

I always want to go that extra km. I do things people don't expect and for me that fits perfectly to the 361° mission statement.